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Susan Smedley on IMC, Storytelling, and Service | Central Speaks
By Central Speaks Podcast, May 4, 2026
Susan Smedley on IMC, Storytelling, and Service
In this episode, Alex Greenwood talks with Vice President for the 鈦�Office of Integrated Marketing and Communications,鈦� Susan Smedley, about how IMC supports the 欧美视频 (UCM) through strategy, storytelling, and service.
Susan shares her path from advertising and private industry into higher education, and how that experience shapes her belief in access, opportunity and student success.
The conversation also covers IMC鈥檚 role on campus, why brand consistency matters, how campus partners can work with IMC more effectively and why early collaboration leads to better results.
At its core, Susan says, IMC exists to help UCM tell its stories well while supporting the university鈥檚 mission of 鈥淓ducation for service.鈥�
Listen in, and be sure to stick around after the credits for a sneak peek at our next episode.
- Visit the Central Speaks website 鈦�鈦犫仩鈦犫仩鈦�here鈦犫仩鈦犫仩鈦�鈦�.
- Email Alex to nominate a future guest 鈦�鈦犫仩鈦犫仩鈦�here鈦犫仩鈦犫仩鈦�鈦�.
- Listen on Apple Podcasts 鈦�.
- Visit the updated UCM News Bureau 鈦�鈦犫仩here鈦犫仩鈦�.
漏 2026 欧美视频. All rights reserved. Central Speaks is a production of the鈦�鈦犫仩鈦犫仩鈦犫仩鈦犫仩 UCM Office of Integrated Marketing and Communications.鈦犫仩鈦犫仩鈦犫仩鈦犫仩鈦� Hosted by Alex Greenwood. Recorded at; engineered by Josh Tomlinson.