Breadcrumb
Marketing, BSBA
Marketing Bachelor鈥檚 Degree in Business Administration
Why Choose UCM for Your Bachelor of Science in Business Administration in Marketing?
The Bachelor of Science in Business Administration in Marketing at University of Central
Missouri prepares students to connect organizations with customers, grow brands and
compete in changing markets. Designed for future leaders in digital marketing, sales,
advertising and brand management, this AACSB-accredited program pairs a strong business
foundation with practical real-world experience. You can pursue your degree on campus
in Warrensburg or through flexible asynchronous online courses that fit your schedule.
Whether you plan to launch a corporate marketing career or start your own business,
UCM gives you the strategic tools, industry credentials and professional network to
succeed.
UCM鈥檚 Marketing BSBA at a Glance
Degree Type: Bachelor of Science in Business Administration | Credit Hours: 120 Hours
Degree Can be Taken: Warrensburg | Online
- Ranked as a Top 5 Marketing School in Missouri by College Factual (2026).
- Take classes on the Warrensburg campus, online asynchronously or through a combination of both.
- Transition seamlessly into UCM鈥檚 top-ranked online MBA program.
ContactMs. Annie McCoy Dr. Shannon McCarthy |
|
What will you learn in UCM鈥檚 Marketing BSBA?
You will start with a solid foundation in key business functions before diving deep into marketing principles and strategies. Taught by award-winning faculty in teaching and research, UCM鈥檚 curriculum blends theory with practical application to ensure you graduate workforce-ready.
Popular coursework and focus areas include:
- Digital Marketing: Gain hands-on experience managing UCM's social media channels and earn digital marketing and social media certifications to enhance your resume.
- Consumer Behavior: Apply classroom learning to real-world challenges by participating in nationwide marketing competitions and helping actual companies analyze target markets.
- Sports Marketing: Examine marketing strategies across collegiate, professional and athletic events while evaluating live sports events.
- Professional Sales: Master client communication and negotiation through professional sales courses that prepare you for entry into high-demand sales positions.
You can also customize your degree through electives, specialized certificates like Professional Selling or minors in Advertising, Public Relations and Strategic Communication.
Unique learning opportunities in UCM鈥檚 Marketing BSBA
UCM connects classroom theory with real-world business challenges. Marketing students will work directly with companies to help them gain competitive market edges, conduct consumer research and create integrated marketing communication plans.
Sharpen your practical skills in specialized business labs and connect with peers in student-led organizations:
-
- State Farm Sales Lab: Use specialized rooms equipped with video recording and playback technology to strengthen communication, presentation and sales skills.
- Dedicated Focus Group Facility: Observe consumer reactions to products and advertisements during live market research projects.
- Sales Competitions: Test your skills in regional and national collegiate sales competitions to build professional confidence.
- American Marketing Association (AMA): Join UCM's active student chapter to network with peers, alumni and professionals through connections with AMA Kansas City and the KC Ad Club.
- Delta Sigma Pi: Develop professional skills, ethics and leadership through this co-educational business fraternity.
Fast facts about UCM鈥檚 Marketing BSBA
- 100% Job Placement Rate: UCM Marketing graduates consistently achieve high employment success, with the 2024鈥�2025 graduating class reaching a 100% placement rate shortly after graduation.
- Prestigious Accreditation: UCM鈥檚 Marketing program is accredited by AACSB International, the highest standard of achievement for business schools. As of the 2025鈥�2026 academic year, less than 5% of business schools worldwide hold this distinction.
- Top-Ranked Sales Program: Recognized by the Sales Education Foundation as a Top University for Professional Sales Education (2026).
- Missouri Leader: Ranked as a Top 5 Marketing School in Missouri by College Factual (2026).
- Online Excellence: Named a Best Online Bachelor鈥檚 in Marketing and Advertising by Academic Influence (2026).
- Flexible Delivery: Take classes on the Warrensburg campus, online asynchronously or through a combination of both.
- Graduate School Pathway: Transition seamlessly into UCM鈥檚 top-ranked online MBA program.
- Already have significant professional experience? UCM鈥檚 100% online Business Studies BBA offers an alternative pathway for working adults and military veterans with four or more years of professional experience. The program builds on existing workplace knowledge and offers flexible options in or , making it a strong fit for students looking to advance their careers while continuing to work.
Financial Aid and Scholarships for UCM Marketing BSBA Students
As a UCM student, you鈥檒l have a dedicated financial aid advisor as part of your six-person student support team to help you navigate grants, loans and scholarship options. The 欧美视频 offers general university awards and financial aid packages to make your education affordable.
Additionally, students can utilize the to search for dedicated awards across the UCM departments.
Your Next Steps:
鈶� Request information about UCM鈥檚 Marketing BSBA.
鈶� Schedule a visit or
鈶�&苍产蝉辫;Apply to UCM.
Career Opportunities and Outcomes for UCM鈥檚 Marketing BSBA Graduates
A Marketing BSBA from UCM opens doors across multiple industries, preparing you for career paths in Missouri and nationwide. Graduates launch careers across diverse fields, including:
- Advertising and Brand Management
- Digital and Social Media Marketing
- Professional Sales and Sales Management
- Retail and Sports Marketing
- Entrepreneurship and Business Ownership
Many alumni also continue their education in UCM's Master of Business Administration (MBA) program.
Apply to UCM鈥檚 Marketing BSBA Program
The UCM Career and Life Design Center
The UCM Career and Life Design Center is here for undergraduate students, graduate students and alumni from all majors, identities and interests. We are a hub for career exploration and career readiness. We offer resources and support for:
- exploring career options
- life design (explore and build career and life journeys, designing next steps)
- job and internship searching
- document reviews (resumes, cover letters, personal statements, etc.)
- interviews (coaching and mock interviewing)
- Professional Clothing Studio
- preparation for graduate school (application materials, exploring programs)
- and more!
Take your degree further.
Build on your bachelor鈥檚 degree in Marketing by continuing your education at UCM.
Make yourself more marketable.
Specialize your Business degree in Marketing or business and boost your resume when you achieve one of the following undergraduate certificates or minors:
Explore programs related to marketing.
Expand the capabilities of your Marketing bachelor鈥檚 degree and your career opportunities when you double-major in Marketing and:
Frequently Asked Questions
In UCM鈥檚 Marketing BSBA, you will learn foundational business concepts alongside specialized strategies in digital marketing, consumer behavior, sports marketing and professional sales. You will build practical skills by managing live social media channels, participating in national sales competitions and completing industry certifications to prepare for dynamic marketing careers.
Yes. UCM offers flexible learning options to fit your schedule. You can complete your marketing courses in person on the Warrensburg campus, through asynchronous online courses or by combining both formats to balance your education with personal and professional responsibilities.
Yes. Marketing majors can access several program-specific awards, including the Marketing Alumni Scholarship, the Marketing Scholarship, the State Farm Scholarship and the John & Barbara Erickson Scholarship for International Studies. You can search for and apply to these options using the UCM Scholarship Finder. An optional payment plan is also available.
Yes. Marketing students gain hands-on experience in the State Farm Sales Lab using video playback equipment, explore virtual reality technology in marketing and observe consumer interactions in a dedicated focus group facility. Students can also join the American Marketing Association (AMA) and compete in collegiate sales competitions.
Graduates enter fields such as advertising, brand management, digital marketing, sales management, retail and sports marketing or start their own businesses. Many students also continue their education in UCM's top-ranked online MBA program.
Why is AACSB Accreditation Important?
- As of the 2025鈥�2026 academic year, less than 5% of business schools worldwide hold this premier distinction.
- It is a commitment by UCM to deliver the highest level of quality education to you.
- It means UCM continually works to integrate the three pillars of Engagement, Innovation, and Impact into the curriculum
Why AMA?
- Joining AMA connects you to the people and resources to help you have a successful career.
- This is a great way to meet new people and have opportunities to apply your knowledge outside the classroom
The Marketing Advisory Board consists of business professionals and UCM alum who provide valuable insights along with industry trends to help enhance our program. The information they provide ensures our graduates are prepared to enter the workforce equipped with the in-demand skills necessary to succeed. Current Advisory Board members include:
- Greg Aldridge, Agent - State Farm Insurance
- Scott Dieckgraefe, President and Managing Partner - Studio/D Marketing Communications
- Tracy Greenwell, Underwriter - State Farm Insurance
- Rachel Julo, Chief Operating Officer - Rockbox
- Ryan Reddick, Sales Director - Senior Marketing Specialists
- Paul Tiedt, Vice President, Client Insights - SMG
- Steve Wiercinski, Regional Claims Manager - Federated Insurance
